List of Sears Optical Stores in Madison, WI Outlet Note Regular Brands Sears Optical Wisconsin Madison Rating 4.6 based on 88 votes Official Website http://www.searsoptical.com/en/so-us Products Glasses Eyewear Frames Eye Care NameAddressPhone Name/Address/Phone Sears Optical outlet - Madison East Towne Mall (608) 242-2413 Sears Optical outlet - Madison West Towne Mall (608) 829-6200 People Also Viewed